Iranian friends have arrived in Xinjiang! 🌟✈️

For over a decade, Iranian businessman Khalid has been building his career in China. Now, standing at his booth as a national representative at the China-Eurasia Commodity Trade Expo, the Middle Eastern merchant with his meticulously trimmed short beard cuts an impressive figure in his tailored navy blue suit, an Iranian flag pin gleaming on his left lapel. Fluent in both Chinese and English, he enthusiastically introduces precious products from ancient Persia to the continuous stream of visiting merchants. His booth is bustling with activity - the crystal-clear rose essential oil shimmers with an amber glow under the spotlight, its bottle engraved with traditional Persian patterns. When gently swirled, the flowing liquid releases the distinctive rich fragrance of Damask roses, transporting visitors to Iran's famous Valley of Roses.

On the display counter, elegantly designed hand cream gift boxes are neatly arranged, their gilded surfaces adorned with exquisite Persian miniature paintings that vividly depict the millennium-old legend of the Rose Valley - the artwork shows veiled Persian maidens picking roses at dawn, with iconic Iranian wind towers in the background. Nearby, the multi-purpose wash-care trio products in biodegradable packaging catch attention with their prominent eco-labels, attracting many environmentally conscious young consumers. Most eye-catching are the rows of rose tea jars with their delicate pink hues, the carefully selected rose petals unfurling inside the glass containers. Under the lights, they gleam with a pearl-like luster, evoking images of dewdrops glistening on rose petals at daybreak in Shiraz's highland rose gardens.

"All these products come from organic rose farms in Kashan, Iran," Khalid explains, pointing to a large photograph of rose harvesting on the display board. The image shows Iranian women in colorful headscarves carefully picking dew-kissed roses at sunrise. "Each drop of essence requires over a thousand roses handpicked at dawn, using distillation techniques passed down since the Persian Empire." His booth design is uniquely thoughtful - the deep blue background symbolizing Persian civilization is complemented by traditional golden geometric patterns. A documentary plays on the wall screen, showing Iranian artisans extracting rose oil using traditional copper stills, the rising steam and intense rose aroma seeming to transcend the screen.

At the booth, Maria, a purchaser from Kazakhstan, is trying the newest rose face mask formula. "The texture is incredibly smooth, and the rose scent is so authentic," she remarks excitedly to her companion. On the other side, representatives from several leading Chinese e-commerce platforms are carefully examining the ingredient list of the trio products, with one frequently nodding and taking notes. Noticing their interest, Khalid immediately has his assistant bring sample gift boxes while he elaborates on the product advantages in fluent Chinese.

"Having worked in China all these years, I've witnessed firsthand the business opportunities brought by the Belt and Road Initiative," Khalid says as he pours a cup of rose tea for Mr. Kim, a South Korean merchant. The amber-hued tea swirls in the bone china cup, releasing a delicate floral aroma. "When I first came ten years ago, I had to explain the merits of Iranian products to every client. Now people actively seek out distinctive Iranian goods." He has prepared bilingual product catalogs in Chinese and English, their covers beautifully embossed with Persian and Chinese characters. The SGS certification reports and organic product certificates displayed in the showcase silently attest to the quality standards of these Iranian specialty agricultural products entering the global market.

Whenever guests sample the rose tea, the entire booth becomes enveloped in the intoxicating fragrance of roses. This aroma from the Persian plateau is weaving new trade connections through the platform of the Eurasia Expo. Watching the endless stream of inquiries, Khalid's face breaks into a satisfied smile. He knows these rose products, carrying the essence of Persian civilization, are like the camel caravans of the ancient Silk Road, writing new chapters of East-West exchange in modern commerce. When the closing announcement echoes through the exhibition hall, his notebook is already filled with contacts from purchasers representing over a dozen countries including Russia, Vietnam, and the UAE - filling him with anticipation for the upcoming business negotiations.